5 Things to Know About Video Field Production
Video production can be challenging, particularly for those who are new to field production. However, following a few key rules of television production can result in a video that speaks deeply to its viewers. Here are the five rules that video producers must follow when shooting in the field.
1. A Clear Purpose is Essential
The first step to producing an effective video is to know its purpose. Is the point of the video to inform viewers, convince them to take action, or change their minds about a controversial issue? Defining the ultimate goal of the video is the first step to achieving it.
2. Camera Equipment Should Match the Shooting Environment
Some shooting environments make video field production difficult. Noisy environments can be a problem, but additional microphones and noise reduction equipment can help to ensure that the sound is captured correctly in spite of background noise. Producers also need to pay attention to light conditions within the shooting environment and adjust their camera settings accordingly.
3. Subjects Must Be Framed Correctly
Many people who are new to video production position the subject's face in the center of the frame, but this results in a lot of empty space above the head. In this situation, the correct approach is to frame the subject so that their face is close to the top of the frame and their shoulders are included in the shot. This principle underlines a basic rule of framing: putting the subject directly in the center of the frame isn't always the right approach. It's always a good idea to consider different framing options to find the one that has the most visual appeal.
4. Audio Quality Matters
If a video is beautifully shot but the dialogue is inaudible, it won't achieve its purpose. When shooting in the field, many producers check back over the video footage they have captured, but they don't always check the audio quality. It's essential to check that all the dialogue has been captured correctly and re-record sections if necessary before leaving the field.
5. All Videos Need Editing
Proper editing can turn a few basic shots into a professional-quality video. The first stage of video editing is to decide the purpose of every shot, so that each new shot can signify the introduction of a new point. Editing also trims out unnecessary content to make the video as short and slick as possible.
The Field Production offered by MNN can give more tips on video production in the field. In this workshop, students learn about framing, shooting and editing videos to turn them into professional-quality productions.
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