Utilizing Instagram as a Marketing Tool

Instagram is a powerful tool for media makers and content creators alike. It allows us to connect with our audience and build new relationships with new audiences. But, content creators need to remember one thing; social media is not a bad tool when used correctly. A golden rule we should adopt is don't mix business with pleasure, especially when it comes to social media utilization. By abiding by this rule, you ensure that lines aren't crossed when it comes to engaging your followers. 

Facebook owns Instagram, and that makes it a powerful platform for your marketing endeavors. Instagram features like posts, IGTV, and stories allow you to engage with your audience while exchanging ideas and information. The platform is excellent for sharing photos and vertical videos. So keep creating and remember to promote and market your content with this social media platform that will help grow your brand.To learn more about how to use Instagram and all of it's tools sign up at mnn.org/learn for our online workshop, Instagram for Mediamakers on Friday, August 28th at 1PM.