Once you’ve produced your compelling original content, your next objective is to get it out into the world. The goal is to have your work seen by as many viewers as possible, which is where a refined social media strategy comes into play. With some persistence, you can gain substantial exposure for your content and get your hard work viewed by influencers and audiences around the world. Here’s how to get started with tips on promoting your content on five of the major social media platforms:

  1. Instagram. Promoting your content on Instagram is all about leveraging interesting visuals. Capture small pieces of your work that are visually engaging and share them. For example, you may consider sharing behind-the-scenes pictures of the production, frames from the video, or images from related events. From there, post a link to access the content in your profile.
  1. Twitter. When sharing your content on Twitter, the goal is to be short, sweet, and consistent. Tweet about your produced content three to five times a day to stay visible, and include links, images, and relevant clips to drive re-tweets. Remain aware of trending topics, and engage when one is connected to your content in some way.
  1. Facebook. For the most part, audiences on Facebook are looking for entertainment and value – especially if they’re planning on sharing your content with their friends and followers. To get started, post a clip of your produced content along with a link, and write an emotional or catchy caption that focuses on the usefulness or entertainment value of the piece. Also, keep in mind that positive posts tend to perform better than negative posts on this platform.
  1. LinkedIn. If your content is professional or educational in nature, LinkedIn is a terrific place for it. To appeal to this audience, share clips, photos, and links to the entire video, along with captions that are educational, helpful, or enlightening. Try to post regular updates about your content, but keep everything short and to the point.
  1. YouTube. YouTube is a great platform for attracting viewers. To gain traction, it’s important that what you’ve produced is both interesting and relevant. From there, regularly create short videos promoting your content. Also, you may want to consider paid advertising on YouTube. It’s very inexpensive and flexible, and will target highly segmented groups of users that will find your videos interesting.

 

Also See: 3 Tips for Promoting Your Show Through Social Media

 

If you want to learn more about how to produce your own content, you can take low cost classes at MNN. Before you do that, you must take orientation class first! To learn more, click below. 

 

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